Craft3

We are thrilled to welcome Aman Jeloka as Craft3’s Chief Financial Officer. Aman joined our leadership team the first week of March stepping into a role that had been filled by interim CFO Mark Stevenson since last spring. Aman has a deep background in finance and as a CFO, serving at companies big and small. In joining Craft3, he reflected on why he was attracted to joining our organization.

“I’ve always had this internal desire to work with organizations that aren’t just about profits, but also about making a positive impact on customers and the community at-large. How can we do more to actually help people that are less fortunate? I have been fortunate in my own life to have access to a great education, great jobs and the opportunity to move from India to have a great life here in the United States. In joining Craft3, it gives me an immense sense of satisfaction that in my very ordinary capacity I’ll be able to help drive an organization that does things for people who are less fortunate than I have been in my life. That’s bigger than money or personal gain.”

In his career, Aman has continually built upon his expertise as a finance professional. Most recently, Aman served as Business Unit CFO for multiple divisions (Vice-President of Finance) at BECU, a major credit union serving Pacific Northwest communities since its founding in 1935. He has also served in the capacity of Global CFO, Amazon Pay (Senior Manager) at Amazon and as an Executive Director at JPMorgan Chase & Co.

“I’ve worked in companies of all sizes – the ones that are for-profit think a lot about shareholder gains. There’s nothing wrong with that at all, but that’s the primary objective. Very few companies truly care about customers’ needs, beyond how treating customers well is good for business and for shareholders. I’m looking forward to supporting a balance between the mission and purpose of Craft3 with the need to be financially sustainable so that we can continue to serve our customers and communities well into the future. The organization is doing a lot of great work in striking that balance already and I’ll be focused in supporting our teams’ ability to make safe, sound and sustainable decisions so that this important balance continues.”

When it comes to finance, Aman emphasizes that meeting short-term goals lays the foundation for achieving medium- and long-term outcomes. That includes focusing on people, not just spreadsheets.

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